Founder : Ruchi Agarwal

Swadeh began with a simple dream—Ruchi Agarwal’s wish to bring people closer to the soulful artistry of Indian crafts.

What started as a personal love for handmade pieces grew into a purpose: to preserve traditional techniques, support artisan livelihoods, and make sustainable, beautiful home décor accessible to all.

From earthy pottery planters and handwoven Sabai grass décor to vibrant Namda wool rugs, each product at

Swadeh tells a story—of culture, care, and craftsmanship.

When you choose Swadeh, you’re not just decorating your home—you’re empowering artisans, keeping heritage alive, and choosing with heart.

Our Team

  • Siddharth Agarwal

    Co-founder & Investor

    Founder & MD of Mobicule , a well established Fintech Company. Drives partnership channels and finance

  • CK Nair

    Advisor

    35 years of retail business experience in setting up new profitable business formats. Ex – COO of Home Stop ( Shoppers Stop Group). Representing the IHA (International Housewares Association- Chicago) for SAARC

Earthen Treasures

Our Founder Ruchi Agarwal recognized the need for sustainable pottery products in todays time .By combining the ancient art of pottery with modern design sensibilities, we have created a range of beautiful and functional products that are both eco-friendly and socially responsible.

By partnering with these talented craftsmen and craftswomen, who have honed their skills in pottery for generations we not only ensure that each product is meticulously handcrafted but also contribute to the preservation of traditional techniques and cultural heritage.

Through our collaborations, we aim to bridge the gap between traditional craftsmanship and contemporary design, fostering a sense of pride and creativity among our artisans.

We take pride in supporting the livelihoods of these artisans by providing opportunities for growth, we empower them to sustain their families and communities.

Threads of Tradition

Our founder's passion for sustainability and empowering women has been the driving
force behind launch of Namda Rugs .

This revelation led to a clear vision to combine
traditional craftsmanship with eco-friendly materials and practices.
At Swadeh we not only produced exquisite handwoven rugs
but also created a positive impact on the lives of the women artisans involved.

By fostering an environment of respect and inclusivity, we empower these women artisans
to become self-reliant and create a better future for themselves and their families.

By collaborating directly with these women artisans, we ensure that their unique stories,
traditions, and craftsmanship are honored and preserved in each handwoven rug we produce.

Grassroot Grace

Rooted in the belief that traditional knowledge and eco-conscious practices can coexist beautifully-

Swadeh’s Sabai Grass collection celebrates the artistry of rural women artisans in Eastern India.

Each piece from intricately coiled wall plates to functional plant holders is handwoven using natural sabai grass, a durable and renewable fiber.

By partnering directly with these skilled women, we not only preserve an age-old craft but also help create meaningful livelihoods. Our approach nurtures economic independence, respect, and a sense of purpose among the artisans, allowing them to support their families and uphold their cultural heritage.

At Swadeh, every sabai creation is a testament to sustainable design, traditional craftsmanship, and the enduring strength of empowered women.