Meet the Founder: Ruchi Agarwal

In an era where environmental consciousness and empowering creative individuals are gaining momentum, meet our founder Ruchi Agarwal. With a vision to carve unique and niche designs of earthen pottery planters, home decor products, and Namda rugs, she aims to create awareness about sustainable living and make traditional Indian art accessible at affordable prices.

Our Commitment to Eco-Friendly Products

We strive to be 100% eco-friendly, ensuring that not just our products but everything that surrounds them is carefully chosen. Our products are packed with recycled paper, corrugated paper boxes, and special paper tapes, avoiding the use of bubble wrap to provide efficient protection. We have taken a step forward to protect our environment with sustainable products, and even the transport we use from the source to our storage facility runs on CNG (green fuel).

Supporting Sustainable and Traditional Crafts

We hope to breathe new life into these fading traditions while also supporting a sustainable lifestyle. By embracing sustainability, empowering women, supporting local artisans, and offering unique designs, we embody the true spirit of conscious living.

Let us inspire you to make mindful choices and appreciate the beauty of tradition. Come experience the magic that lies within each piece. Together, let's make a positive impact on the world.

Unique and Genuine Product Experience Guaranteed

We guarantee you a unique and genuine product experience.

Our Team

  • Siddharth Agarwal

    Co-founder & Investor

    Founder & MD of Mobicule , a well established Fintech Company. Drives partnership channels and finance

  • Ranjit Satyanath

    Ecommerce , Sales & Strategy

    A Startup Mentor & Senior leader in Retail Technology & E-commerce having worked across ICICI, Shoppers Stop, Croma and others. Advises startups on GTM through

  • CK Nair


    35 years of retail business experience in setting up new profitable business formats. Ex – COO of Home Stop ( Shoppers Stop Group). Representing the IHA (International Housewares Association- Chicago) for SAARC

Earthen Treasures

Our Founder Ruchi Agarwal recognized the need for sustainable pottery products in todays time .By combining the ancient art of pottery with modern design sensibilities, we have created a range of beautiful and functional products that are both eco-friendly and socially responsible.

By partnering with these talented craftsmen and craftswomen, who have honed their skills in pottery for generations we not only ensure that each product is meticulously handcrafted but also contribute to the preservation of traditional techniques and cultural heritage.

Through our collaborations, we aim to bridge the gap between traditional craftsmanship and contemporary design, fostering a sense of pride and creativity among our artisans.

We take pride in supporting the livelihoods of these artisans by providing opportunities for growth, we empower them to sustain their families and communities.

Threads of Tradition

Our founder's passion for sustainability and empowering women has been the driving
force behind launch of Namda Rugs .

This revelation led to a clear vision to combine
traditional craftsmanship with eco-friendly materials and practices.
At Swadeh we not only produced exquisite handwoven rugs
but also created a positive impact on the lives of the women artisans involved.

By fostering an environment of respect and inclusivity, we empower these women artisans
to become self-reliant and create a better future for themselves and their families.

By collaborating directly with these women artisans, we ensure that their unique stories,
traditions, and craftsmanship are honored and preserved in each handwoven rug we produce.